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Here at MISUNDERSTOOD we do not use sustainability as a way to market and bring more people in but to actually try and create a real impact with how we produce and package our clothing. The fashion industry is a big factor to pollution especially with fast fashion being a big percentage of fashion consumption. We at MISUNDERSTOOD create ethically produced clothing that will hold its value and be able to last a long time, hopefully influencing the way that consumers purchase clothing.

I hope our ethical practices influence other businesses to follow our path in producing clothing and day by day we will be able to make an impact on our planet. We hope to create a better future for generations to come, it may seem little now but this will make a big difference in the long run.